June 2010
Volume 11 Issue 3
circulation over 5,500

ABOUT THIS NEWSLETTER

E-BENCH is a FREE monthly newsletter for Retail Jewelry Store Owners, Shop Managers, Bench Jewelers and anyone else that is interested. We encourage you to forward this newsletter to anyone that you think may benefit from it, provided you forward all of it without modification and not just portions of it.  This document may NOT be distributed for profit.  E-BENCH is a copyrighted newsletter and all rights are reserved!

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Tips for Jewelers Who
Do Repairs
By Alan Revere

Alan Revere

 

KEEPING A CONNECTION
Using Anti-Flux to Prevent Solder from Flowing

Soldering is a delicate and sometimes difficult process- especially when you need to solder very close to a previous solder seam.  Without extra care, you can easily melt that prior seam and dislodge the parts.

One solution is to drop down a temperature level for the second seam, but that will limit further soldering to even lower temperatures.  Another reason for staying with higher-temperature solders is that the color of lower-melting-point solder usually does not match the metal as well.  Fortunately, there are other ways to deal with multiple solderings in close quarters, which enable you to work at the same solder level.

Remember that solder flows only on clean surfaces; it doesn’t work well on dirty or oxidized areas, or on surfaces that don’t have flux (a cleaning compound).  So you can discourage seams from flowing by intentionally making them dirty.  A good way to do that is with an anti-flux, such as yellow ochre, rouge, grease, or even melted rubber; all of these compounds inhibit solder flow.

However, one tangible technological benefit for bench jewelers is correction fluid, the kind used in offices all over the world.  Coming with its own applicator in a jeweler’s size bottle, this solution significantly decreases solder flow. (Note: Water-based correction fluids are less toxic than those that are solvent-based.  In any event, after applying the liquid, let it air dry in a well-ventilated area, and do not inhale the fumes.)  By applying correction fluid to previously soldered joints, you can solder additional seams nearby and still maintain the integrity of the piece.

This Tip is from “101 Bench Tips for Jewelers" written by Alan Revere and published by MJSA/AJM Press.

Revere Academy of Jewelry Arts http://www.revereacademy.com  

Southeastern Findings

Southeastern Findings

Southeastern Findings has been a leader in the wholesalejewelry business forthe past 27 years servicing
the Independent Jeweler.  We are Findings, Diamonds,
Wedding Bands, Jewelry Boxes, Platinum, Batteries,
Tools, and So Much More.

Call us Today at 1-800-282-8285 or visit us at: http://www.sefindings.com

        Namano / Southeastern Findings Your Home for Southern Hospitality

Quote Worth Re-Quoting

"If you decide to go for it, do it with spirit:
Sometimes success is due
less to ability than to zeal."

Charles Buxton

Bench Jewelers Conference

2010 Passion Award Winners

Jewelers Choice Award

By Joel McFadden

LADIES Rings

1st Place
Jimi Gwinn

J. S. Gwinn Fine Jewelry
Tanzanite, Pink Sapphire, and Natural Fancy Yellow Diamond Ring in 14K white and 18K rose gold, with 22K gold accents. The ring was an exercise in ADHD, and was carved completely free-handed.


2nd Place

Darijus Gerlikas

D'Arijaus Papuosalai

"Pink'' Sterling Silver, Gold, Pink Sphires, Citrine.

Finalist
Tom Linenberger

Goldworks
14K White Gold Ring that has random placed concaved 14K Yellow Gold discs to represent carbonation bubbles. This ring has 1.0 carat Round Golden Tourmaline.

 

Finalist
Manya Tessler

Manya & Roumen

Garden Snail Ring, Hand-Carved, cast in 18k Gold & Oxidized Silver, with 15 Pink Sapphires.

 

Finalist
Joel McFadden

Joel McFadden
Designs

Spessartite with 20kt Peach Gold Trefoils and Micropave.

CAD Renderings

1st Place
Michael Ponthieux

Ponthieux's Jewelry Design Studio
14k yellow and white gold ring set with a cab Sapphire and 3 princess cut Diamonds.


2nd Place

Joel McFadden
Joel McFadden Designs

Acanthus Leaf Micropave Earrings

Finalist
Mr. Llyn L Strelau

Jewels by Design

''Nancy Suite'' - Sautoir, White Gold, Red & Green Tourmaline, Diamonds, Black Onyx, Black Spinel.


Finalist
Steve Satow
Satow's Goldsmith Shop

Finalist
Jeremy Barron
Rayne Nouvelle LLC
Persephone

MEN's Jewelry

1st Place
Dawn Muscio

D. Muscio Designs, Inc.

Cast and fabricated Pt 950 cufflinks with bezel-set trillion-shaped tourmalines, split bezel with prong set round-shaped ceylon sapphires and bead set diamond melee accents.

2nd Place
Paul Derrickson

Pd Designs
Platinum & 18k Rose Gold, Diamond Band; 2 Flush Set Center Diamonds. Rose Gold Pav'e dia. with Inner Band Pierced.


Finalist
Jimi Gwinn
J. S. Gwinn Fine Jewelry

The charm in these photos features a removable bezel, which is interchangeable with other bezels. 

 

Finalist
Joel McFadden
Joel McFadden Designs

Turquoise Ring with Pave Chevron.

 

Finalist
Sigi Eurich
Sigi Jewelry Design

Bees Cufflinks, Amber, 14kt Yellow & White Gold

LADIES Jewelry

1st Place
Paul Derrickson

Pd Designs
Earrings; 2 tone Disk, Center dia. (Removable) Pav'e dia. in Platinum, 18k yellow gold high plolish dome. Disk is in reality a 32mm diamitor jacket. Large center stone is removable for other stones.

2nd Place
Dayne Sislen

DS Designs

18K yellow gold hollow formed neckpiece with baroque pearls.

Finalist
Kathryn Holton Stewart

Silver Bonsai Gallery

Chalcedony and Diamond Set in 18K Pd White Gold and 14K Yellow Gold with Akoya Pearls. Hand Forhed and Engraved.

Finalist
Jeshua Rosestone

Rosestone Jewelry

The Golden State is rendered in an Art Nouveau style choker of approximately forty grams of 14k rose, and inlaid 18k yellow gold. It is set with nine hand-cut Fire Agates and accented with 34 diamonds which fall in a graceful arc.

Finalist
Jackie Goetz

Jewelers Workshop
Moonstone pendant in set in titanium. Trees sillouetted in the glow. 40 mm X 35 mm X 11 mm.

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Favorite Bench Tips

By Brad Simon

 

 

 

Polishing Your Act
Part 2

Do not use too much tripoli or rouge on the wheels.  It is not necessary to apply more compounds each time the buff is used.  Apply the compounds when the results indicate that it is necessary.

Move the jewelry constantly.  Holding it for too long in one position may cut undesirable grooves in the metal.  The excessive cutting may also remove details and change the shape.  Press the jewelry against the wheel, then move it downward, sideways, roll, rotate, and position it so that the wheel reaches all possible areas of the metal.  In this way all areas will receive uniform polish, and the cross buffing will result in a higher shine.

Buff the solder joints across the joints rather than with them.  Solder is softer than the surrounding metal.  If you buff with the joint, the solder will polish away quicker, leaving a groove in the metal.

Always hold the jewelry in a breakaway grip.  Never interlock your fingers into the piece.  Never put a ring on your finger to polish.

Always roll up or button your sleeves, and wear an apron or smock to keep loose clothing away from the wheels.

Never take the wheel for granted.  Always keep your mind on what you are doing while polishing.  If interrupted, stop polishing and turn the machine off.  Then come back when you can concentrate on polishing.

Never leave the machine running when you are not in front of it; not even for a few seconds.

A more intricate, controlled polish may be prepared using the flexible shaft.  An analogy can be made to mowing lawns.  The polishing machine is to polishing what a lawnmower is to cutting grass and the flex-shaft is comparable to a trimmer.  You can mow your lawn with a lawnmower without using a trimmer, but the edges of the lawn are left ragged.  You could also mow the entire lawn with just the trimmer.  However, the results would be uneven and choppy, not to mention it would take a very long time.  For a professionally looking lawn, you need to use both the lawnmower and the trimmer.

For a professional looking finish, you need to start with the flex-shaft.  Its small wheels and brushes will allow you to polish prongs and other delicate areas without damage, and reach areas inaccessible with the larger wheels.  Then buffing and polishing on the larger polishing machine will result in a smooth even high luster, the work of a true jewelry professional.

For more tips on Stonesetting visit  our Stonesetting Blog at: http://BenchMedia.typepad.com

 

 

Quote Worth Re-Quoting

"Man's mind, once stretched by a new idea,
never regains its original dimensions. "

Oliver Wendall Holmes

The Ganoskin Project

The Gem and Jewelry Pre-Eminent Online Resources. 
Open to the public Free of Charge.

A substantial library of articles, publications, reports, and technical data on gem and jewelry related topics; as well as a sizable collection of art and jewelry galleries, for both the casual visitor and the professional, also host the popular Orchid online forums for jewelers.

Visit us at www.ganoskin.com

Working with Platinum

Jurgen J. Maerz CMBJ

Jurgen Maerz

Director of Technical Education
for Platinum Guild International
http://www.platinumguild.com

Get To Know Platinum
Part 1

Technical education is the key to successfully manufacturing platinum jewelry. Platinum is often regarded as a difficult metal to work with; however once you understand the capabilities as well as the limitations of this metal you will find working with it a pleasure.

Platinum is no more difficult to work with than any other precious metal, but it is very different.  This difference created a need for education on all levels, from designer to end-user. The Platinum Guild International (PGI), with six offices worldwide, is educating as many jewelers and consumers as possible about platinum. Through sales training and technical training as well as articles in trade publications, the word is spreading: platinum is here to stay, so let’s join the platinum wave.

It is possible to make things out of platinum that would be impossible to even attempt in anything else. What you need is an understanding of platinum’s metal properties, its malleability and ductility, and behavior when heat is applied. Add to this your skill as a craftsman and you should have no problems at all.

Alloying Platinum
Before platinum can be used in jewelry making, it has to be alloyed to create the metal most suitable for a specific application. Platinum can be alloyed with a multitude of metals to create a harder, more usable alloy. Platinum alloys range in purity from Pt 950 to Pt 900 and Pt 850. Pt950 contains 950 parts per 1000 of platinum and 50 parts per 1000 of another metal. Pt900 contains 900 parts per 1000 and 100 parts of one or more other metals. Pt 850 is not very common and is usually found in chain product.

Alloying platinum with different metals creates a variety of properties that make platinum extremely versatile. Adding five per cent ruthenium creates an alloy suitable for machining and faceting on a lathe. Many wedding bands are made this way. A five per cent addition of cobalt to platinum creates a very fine casting alloy. This alloy is hard and strong, yet very fluid and capable of filling very fine detail during the casting process. Adding tungsten will create a springy alloy that is generally used for findings. There are many more specialty alloys on the market, not to mention proprietary alloys that manufacturers create to make jewelry such as tension rings.

For more Tip to Working on Platinum Jewelry from Jurgen Maerz visit our Platinum Blog at: http://BenchMedia.typepad.com/platinumguru

 

Quote Worth Re-Quoting

"There are many truths of which the full meaning
cannot be realized until personal experience
had brought it home."

John Stuart Mill

Bench Jewelers Network

Workshop Tips
by Charles Lewton-Brain

Charles Lewton-Brain

 

Organizing the Messes

How you set up your shop, your working procedures and workspace can affect your safety, comfort, stress level and efficiency of making and repairing jewelry. If your shop is well planned you will be more efficient. The more efficient you are, the faster you work, and the more creative time you will have available to you. It pays to spend some time on organization. The more you think about and plan your workspace, and what you do in it, the easier life as a craftsperson will be for you. It’s safer, too. Many accidents happen because equipment is badly positioned, or there is too much clutter. Avoid making piles or having things too messy. Be smart in how you set up your space. It is important to set aside the time to describe and analyze what you do in your craft so that you can see how to improve things.

Draw a Map of Your Workplace.
It helps to make a plan of your workshop, like an architect's view of the layout of a floor in a house. Make it fairly large to have room to make notes on it. Draw in walls for the rooms and list on it the various jobs that are done in different areas. Label major equipment on the drawing. Draw in arrows to show how work pieces flow through the shop from entry to exit. Do some cross-hatching on it to identify areas where hazardous materials are stored and use some different kind of marking to show where hazardous noise is encountered. Indicate with X's where ergonomic dangers may be present and mark where space usage and access issues are present. Then add to your blossoming drawing little triangles to indicate where there are airborne hazards. Finally, make little colored stick-on dots where accidents or near accidents have occurred in the past as this will show where accident clusters happen. Accidents happen less often if things are tidy and organized.

Now look at your plan and see if you can rearrange jobs or equipment to make things a little safer, more efficient, productive and easier to live in. Think about access, ergonomics, confined spaces, traffic flow, fire dangers, fire extinguisher placement, etc. (Labour Canada 13). Set it up so that you have specific workstations for different jobs. Chemical use, for instance, should be done in a fume hood. Remember proper ventilation in your shop is vital. It helps to have low isolating walls around workstations to keep processes separate. It is a good idea to have your office in a separate room than your workshop. This is to lower your overall exposure to your workshop materials and processes. I also knew someone who fried their computer mother board in a combined office/workshop space because enough minuscule metallic dust entered it that it short circuited.

The work station should be carefully designed to be efficient, allow ease of working and be safe. Tools get positioned around the work station for maximum accessibility in order of frequency of use. Have tools in rotating bins, or blocks with tools sprouting from them that move about the work surface; use shelves, open compartments and tool boards. Easy reach and avoidance of twisting motions to reach tools are important considerations. An example of the effects of a workstation alteration is switching to a telephone headset. Users don't hurt their necks or jaws and are up to 48% more efficient at getting work done.

Look for role models that you can learn from; look for who has to work smoothly, accurately, safely and rapidly. How about doctors, surgeons, dentists, tattooist artists? All of the tools are laid out with each one in its place. As one gets older, phrases like "put things back where you found them" begin to make more sense. Just like a chemistry lab, try and have most table surfaces empty much of the time.

Spend some time analyzing your shop and discuss the results with someone knowledgeable. You will find you work easier, happier and faster.

http://www.ganoksin.com/borisat/safety.htm

 

Quote Worth Re-Quoting

"If any of you lacks wisdom, let him ask of God,
who gives to all generously and without reproach. "

James 1:5

Tips, Tricks, Tools, Techniques, and Technology,
it’s all here.

Everything you need to become a better Bench Jeweler

Preview Channel
Members Channel Guide
The Preview Channel showcases
all the shows on the Members Only Channels. Click on the show’s title in the channel guide to access its preview page.
The Bench Jewelers Television Network provides a good mix of How-To television shows on a variety of channels designed to inform, instruct, and inspire bench jewelers around the world.


Bench Jewelers Television Network is produced
BY Bench Jewelers FOR Bench Jewelers
We Know and Understand Your Needs and Concerns.

 

For details log onto: www.BenchTelevision.com

RUN YOUR SHOP WITHOUT
IT RUNNING YOU

by Brad Simon

Internet Marketing Using WIKIs

Two of the most important techniques to market your jewelry store online are:

1.  Develop quality links from authority websites to your store's website.
2.  Build authority webpages about your store that will get listed in Search Engine Results.

Wikis are websites that allow you to accomplish both of these objectives.  However, using wikis as a marketing tool is often overlooked by business owners as well as Internet marketing professionals.

A Wiki is a website that allows the easy creation and editing of interlinked web pages.  Wikis are typically powered by wiki software and are often used to create collaborative websites.  The most popular (and largest) wiki is the collaborative encyclopedia Wikipedia.

Many people believe the word wiki stands for "What I Know Is".  Actually, it is half of the Hawaiian phrase "wiki wiki" meaning "fast" or "quick".

WikiWikiWeb was the first wiki.  Ward Cunningham started developing WikiWikiWeb in 1994, and launched it on the Internet on March 25, 1995. It was named by Cunningham, who remembered a Honolulu International Airport counter employee telling him to take the "Wiki Wiki" shuttle bus that runs between the airport's terminals. According to Cunningham, "I chose wiki-wiki as a substitute for 'quick' and thereby avoided naming this stuff 'Quick-Web'."

Some of the best wikis to get your business listed in and obtain links from are Wikipedia, Google Knol, My Wiki Biz, and About Us.

Wikipedia
Wikipedia is a user-edited online encyclopedia.  You've probably noticed Wikipedia.com showing up in Google for a huge number of search phrases. At over 3 million pages, Wikipedia is the largest website on the internet.  It is a highly authoritative website and is given preferential status by Google and other search engines. What most people don't realize about Wikipedia is that anyone can edit or add pages to it, including adding links to your own websites.

However, Wikipedia is monitored by a very dedicated group of editors, many of whom have adopted sections of Wikipedia as their own personal pet projects. If a portion of Wikipedia that they're monitoring gets edited they'll be informed of the change and will be quick to remove it if they don't agree that the change contributes something worthwhile.

Wikipedia is all about consensus opinion and not expert knowledge.  So don't get upset if your expert dissertation on gemstone treatment or other jewelry related topic is edited, changed, or deleted altogether.  Write and submit an informative article about a topic you know that is related to the jewelry industry, and add in some links to authority pages on your website supporting your information.  If it gets deleted, it is no big deal, just try again.  But if it remains on Wikipedia you can be certain there will be a webpage with your name on it coming up high in the search rankings with links pointing potential customers to your website.

Wikipedia Business Pages
One thing you'll notice if you search for most big corporate brands in Google is that Wikipedia pages for those businesses show up in the top 10 results extremely often. Most people don't know that you can also easily create a Wikipedia page for your own business.

However, these business entries do get deleted on occasion, so try to make yours fairly informative and complete. Don't make the page sales oriented.  Make it educational, tell about your business, its history, and stories about the owners.  If it offers real information and/or you're a fairly well known business then it's less likely that one of the other editors will delete the page you've created. Deletions still can happen, but if you can get it to stick it's almost guaranteed to rank on page one in Google for your business's name.

No Follow
Unfortunately, Wikipedia is a "No Follow" website limiting the effectiveness of outgoing links.  This means that your website will not receive any credit from the search engines from the links on Wikipedia.  Therefore these links will not help your website rank higher in search results nor increase its Page Rank.  However, the prestige factor of having your business listed in Wikipedia, and having these pages rank high in the search engines, makes it worth while.

Google Knol
Google Knol provides a platform on which "experts" can create a Knol (a unit of knowledge), on any topic.  Jewelers can create a Knol on any related topic or about their business and link to their store's website.  Just like with Wikipedia, the content needs to be informative in nature and not an infomercial or sales pitch.  Links from these pages should also point to information pages on your website rather than a sales page.

The main difference between Knol and Wikipedia, is the collaborative way in which the data is presented. On Wikipedia, articles are community moderated and users can create or edit an article regardless of whether they started the article themselves. In contrast, Knol's collaborative default setting is moderated collaboration. This means that, although anyone can suggest edits or new content to an existing article, collaborative changes can only be made upon approval of the original author(s) of the article. This approach has been widely championed for its elimination of the sabotage that is common to Wikipedia articles, while still promoting a somewhat collaborative environment for the exchange of new ideas and knowledge.

Each Knol starts out as a No Follow page.  However, Google will change it to Do Follow (giving your website credit for them) on a case-by-case basis.  If you write quality content, listening to edit suggestions from other users, and build external links to your Knol getting a Do Follow Knol is entirely possible.

My Wiki Biz
My Wiki Biz (www.MyWikiBiz.com) allows you to author your legacy on the Internet by establishing pages around yourself and your company. With the tagline "We Believe You’re Notable. Tell Your Story Here," MyWikiBiz allows you to create an impressive, reader-friendly page that will get picked up by the search engines.  And the website is also entirely Do Follow, providing your website high quality links.

Like Wikipedia and Google Knol you can write and submit informational articles linking to your website.  These articles can be about any related topic or about your business in general.  Always keep in mind the subject of the page on your website that you are linking to when writing your article.  The closer the topics match the more valuable the link will be. For example, a submission on the history of engagement rings should be linked to a page on your website about engagement rings, not to the home page or some other page that is not related to engagement rings.

About Us
About Us is a wiki internet domain directory that allows website owners to add their websites manually and modify details as necessary. AboutUs.org has proven to be very popular with over 15 million websites listed in the wiki.  Their goal is to build the world's most comprehensive, collaborative guide to all the best places on the World Wide Web.

About Us' entire focus is for businesses to insert their listings. Creating a page for your business on this website will also tend to rank very well for your business name.

About Us gives complete detail on how they decide whether your page is worthy of Do Follow and outlines the steps you need to take to change your existing No Follow links to Do Follow. They stress the importance of unique content and entries that have been claimed and expanded by their owners.

Knowledge Is Power
Long before there were computers or the internet and before there were Wikis or collaborative encyclopedias,  Sir Francis Bacon in 1597 wrote the phrase "Knowledge is Power" in his book Religious Meditations, Of Heresies.  Today, Knowledge about your products, services, and your businesses is a Powerful Advertising Media when strategically placed on various Wikis across the Internet.

Brad and Debbie Simon have been involved in the retail jewelry industry since 1977 and have been marketing On-Line since 1999.  Their company Internet 4 Jewelers provides Local and Mobile Search Marketing, Email Marketing, and Website Development exclusively for retail jewelry store.  For more information log onto: www.Internet4Jewelers.com

  ~ Brad

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